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Marketing and customer engagement through SMS (Short Messaging Service) is by far the most efficient, economical and safest form of communication. Bulk SMS marketing is a permission-based marketing technique that uses SMS to send transactional and promotional messages thereby sharing special offers or company information with a large group of people quickly and easily. This is done by sending SMS messages from a company/firm/individual to a consumer.
SMS is highly effective for reaching out to your clients and prospective customers. SMS messages are likely to be opened within just five minutes of being received. More precisely, some data say SMS has the engagement rate (open and read) of 97%! Bulk SMS is also one of the fastest and easiest marketing methods. This type of marketing is permission-based, meaning people have voluntarily agreed to permit the company to send them text messages with their business short stories.